Your recipient is likely to find the thought and consideration that you put in for them despite the relatively unimportant nature of a postcard to be highly touching and they will probably be very appreciative as a result (and it will mean you outshine the competition too...).

For businesses postcards printing has a very different use. Here you might use postcards printing in much the same way that you would use matte laminated business cards. Essentially your postcards becomes matte laminated business cards and a method of spreading your message. Even better though what you are actually doing is enabling your customers to spread your message for you.

To pull this off you would first of order a large batch of cards. On these you would include an image that was no doubt promotional, but also somehow attractive and/or witty and that generally people would want to send.