However the best way to strengthen your brand is to return to its routes and to think about what it is you want your business to 'say' to people and how you want to represent it to your customers and the general public. This will then make it more effective whether you use it in posters printing or banners printing. Here we will look at some tips on how to do this.

One way to make your brand more effective is to consider your use of colour. Consider use of colour both in the brand logo, but also in the colouring of your products and your promotional material and then run this through everything. If you think of Coca Cola you will think of red and white, if you think of Apple you think of white and if you think of Nike you think of black. Thus then the colour can actually reflect the brand almost as effectively as the actual logo and this way you can subtly 'suggest' the brand without having to thrust the logo on everything.