What you're paying for with a magazine of course is not the actual image, but the high number of people that will see the image and then hopefully look into your business farther. You get no built in 'readership' with posters printing. However what you do get instead is the ability to hang your posters anywhere, and in many ways this is actually far more worthwhile. If you consider how much more versatile this makes posters printing first of all it's obvious from the offset that this is a method that will allow you closer control of your advert. At the same time if you hang your advert on the wall of your building, then this will be passed in the street by millions of people – more in fact than those in the magazines. And people are just as likely to look at it here as they are in a magazine – most of us tend to just skip past these.