It's no hardship to carry matte laminated business cards with you in your pocket and this way you can hand them out to anyone you see – and you can get your staff to do the same. This also means that you will not waste your time by giving your silk cards to people who are never going to look at them again – you talk to the person and find out whether they are a potential customer or client, and then if you suspect you might have a lead you then hand them a card. They then have all the details they need to pursue the point further and you can promote the business in person when you give it to them. Thus you combine a sales pitch and a follow up strategy and your cards become the equivalent of targeted ads.

When you choose your business cards there is lots to take into account such as the material and whether you want silk cards, matte laminated business cards or plastic cards printing. At the same time you need to come up with an attractive and bold design that fits all the necessary information in.