Brochures are often used as a form of marketing for businesses and those that offer services to the public. While business cards are small, compact and can easily be handed out and distributed, they don't provide the level of information that a brochure can provide. Gaining prospects is an important part of any business. Because of this you will want to have the best material to pass onto those prospects so that you can have a better chance of turning them into customers. No matter what kind of business you run or what you can do for people you need to successfully market yourself. Brochures provide a level of marketing that you can't achieve from other materials. Flyers are often used as a step down from brochures. Flyers can be easily placed on doors, cars and various other places. Meanwhile a brochure can only be placed in certain places. Brochures are usually multiple pages that your customers can open up and flip through. This makes brochures an excellent information source for potential customers who want to review everything that you have to offer.