At the same time though a booklet or catalogue means that there is something physical that will later be left around the home or office of your recipient even if only for a day or so. This then means that your branding is being seen by more people, and for that entire day. If you get brochures printing and then have them delivered into people's homes then you have actually managed to place a physical ambassador for your company into their home that will trigger their memory for this time, and is likely to get at least partly read by interested parties.

This isn't the only way you can use brochures printing though, and you can also give them out at events and fares and ensure that as many people as possible are made aware of your company and what you do. Crafty businesses will even leave booklets and catalogues in their waiting/visitors' areas where there is nothing to do but read them. While someone waits bored if this is the only form of input they can get then they will look through. And this will mean that they will already have seen your company's best features the way you want to present yourselves (and in detail) before they enter and get to meet with you – and first impressions are everything.