From here you can then also try to encourage that person to look into your business and if they don't seem interested you can this way make them interested by discussing the topic with them and selling the good points. This way, for every ten of your matte business cards, you can get a remarkably high follow through rate where around eight people are likely to visit the site and three to ten people will likely sign up with the service (depending on many other factors) - which is much higher than the same stats for an advert etc.

Other similar small marketing opportunities also exist that you might not have considered and many of these are using facilities that you already have and that would make a powerful platform for you advertising. For example, if you send out a lot of letters with your business, then already you are reaching a huge amount of people, and this is an audience that you could be subtly marketing yourself too with something simple like headed letter paper.