First the person you give it to will hopefully be intrigued to visit your sit, but then they might also be reminded about it at a later date. If you give them a couple of matte business cards that won't deteriorate then that person might also pass on a couple for you if they were suitably impressed with your service. This is a great benefit as it means that you are actually getting free marketing from someone. This can then move on to word of mouth, and to other ways to spread the news meaning that it creates a kind of ripple effect as more and more people hopefully spread the good word about your company.

At the same time, when you hand out matte business cards you have a great advantage - that being that you can speak to the person one on one. This way you can first of all find out if that person is interested in your company so tat you're not wasting business cards on people who have no intention on following up on your service or product.