All this is just great and certainly shouldn't be overlooked as part of your marketing strategy. In short it will make you much more visible to your target audience and mean that people consider you for their products or services. However this isn't the only form of marketing and it's very important to recognise that bigger doesn't always equal better when it comes to marketing. What you also need to think about then are the 'little' ways to spread word of your business, and to get your name and your logo out there in the public eye. A business card for example on its own might not be as powerful a marketing tool as a television avert as it only targets one person; however it would be a travesty to not have any business cards at all as you would be missing out on what is nevertheless a very potent form of marketing. The thing is that something like business cards will grow exponentially.