It doesn't matter how good your product or service is, if no one knows about it, it won't sell. In other words you really need for your product to get out there if you're going to have any luck as a business and this makes marketing in many ways one of the very most important aspects of any business. This means that many companies will spend a lot of time thinking about great huge marketing campaigns which might involve starting competitions, developing television and radio ads, or spreading viral videos or images around the net. At the same time it might mean for them paying for a whole new marketing department or outsourcing someone to create you a great marketing campaign, or to use 'Search Engine Optimisation' techniques to get you to the top of the Google heap.